Neuromarketing

Buyology by Martin Lindstrom

Autor dinamarques pioneiro num novo campo de estudo , o neuromarketing. Ele analisa nossas reaçoes inconscientes para entender como e porque consumimos. Uma das frases do livro e ” os logotipos desaparecerao”. No futuro os sinais usados pela propaganda serao cheiro , toque , forma. Sao sinais que nos tocam sem termos consciencia. O segredo e vc colocar anuncios que nao sejam obvios aponto das pessoas rejeitá-los. Lembra Jorge que um dia eu te falei pra falar com F. atravez de uma musica do youtube acho que no futuro vai ser assim psicologia do comportamento. É obvio que se eu recebo um video que eu nao to com saco de escutar eu nao vou ouvir, o segredo e vc estar com a disposicao certa para algo.

Que tipo de emocoes gera no meu cerebro?

http://www.martinlindstrom.com/

More on Buyology: Truth And Lies About Why We Buy

By Martin Lindstrom, 2008

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.


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